MKTG TLK

If marketing is mostly women, why are there so many white guys preaching about marketing?

We created MKTG TLK because there are many women and nonbinary people in marketing roles who have a point of view and a story to tell. MKTG TLK allows us to engage with these people on a deeper level and share their stories with the world.

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MKTG TLK

From Freelance Generalist to Content Strategy Expert: Celebrating Chima Mmeje's Marketing Journey

March 27, 2025 • Season 3 • Episode 4

In this episode of MKTG TLK, we sit down with Chima Mmeje, Senior Content Marketing Manager at Moz and founder of the Freelance Coalition for Developing Countries.

Chima shares her insights on content strategy and her journey how the COVID-19 pandemic forced her to pivot from being a generalist to specializing in content SEO for tech companies, a decision that transformed her career trajectory.

We also explore Chima's experience with imposter syndrome and how finding mentors was crucial to her success. Finally, we discuss the practical approach to AI tools like ChatGPT, viewing them as assistants rather than replacements.